Research report part of the 'Revitalising calf rearing' project funded under Sustainable Food and Fibre Futures.

This policy statement signals high level policy expectations for the production, manufacture and sale of novel foods cultured from animal cells. It sits alongside the New Zealand Food Safety (NZFS) regulatory statement for any business proposing to import, manufacture or sell an animal cell-cultured food product for human consumption in the New Zealand market under New Zealand food legislation.

Limited information is available on the understanding and preferences of the young, old, pregnant, and immunocompromised consumers on food safety matters. As such the outcomes of this report will be used to inform NZFS risk management/risk communication activities i.e., the development and implementation of strategies/food safety messaging/campaigns used to engage with YOPI.